Outbound Campaigns

Campaigns allow you to proactively message customers in bulk using personalised templates, scheduled follow-ups, and real-time performance tracking.

Written By Thando Nomvungu

Last updated 21 days ago

How to Create an Outbound Campaign

  1. From your dashboard, go to Campaigns

  1. Click Create Campaign.

  1. Enter a campaign name (e.g. Broadix Outbound).

  2. Select the Client from the dropdown.

  1. Upload your audience list (e.g. Existing Subscribers or 30 Day Lapsed Customers).

  2. Craft your message:

    • Personalize using contact names, links, or promotional codes.

  3. Add emails to receive non-respondent people

  1. (Optional) Schedule follow-up messages:

    • You can create and customize up to 10 follow-up messages per campaign

    • Choose exactly when each follow-up is sent and what the message will say.

  2. Schedule the campaign or send immediately.

  3. Launch the campaign.

Performance Tracking

Once your campaign is live, Palera automatically tracks:

  • Deliveries

  • Replies

  • Conversions

This gives you real-time visibility into campaign performance.

Best Practices

  • Personalize messages to increase engagement

  • Use follow-ups to re-engage non-responders

  • Monitor performance in real-time to optimize results